Let’s talk about why having an appointment setting script is possibly the most important tool in your arsenal right now.
Two weeks ago, we covered what your No. 1 objective needs to be every week while you’re working in this business: making money. And how do you make money (right now)? You need to get more listing appointments (than ever before).
Specifically, you need to get at least two listing appointments every single week. After you take out eight hours for sleep each night, you have 112 hours to get this task done. Think you can do it?
Hope you’ve followed your assignment and freed up some time, because this week, I’m sharing three appointment setting scripts to get the job done. These are scripts I’ve seen some of my top clients use to generate multiple listing appointments a week on a consistent basis – and in turn, take a lot more listings.
And the best part is, it all happens over text and email. These scripts will take about five seconds to write and one second to send, so let’s not waste any time and just get down to it!
Appointment Setting Script No. 1: A Personal Email
This one is as simple as it gets, but you wouldn’t believe how effective it is.
Go to Zillow and take a screenshot of a past client’s home with the price included in it.
Next, put the picture in the body of an email (not as an attachment) that says:
“Zillow says your home is worth $______. Do you agree with that price? I have my opinion. What do you think?”
Send the email and then just sit back and wait for a response. That’s all you need to do and your work for the day is done.
Obviously that’s a joke. Send the email and then go back to Zillow and do it again for another past client, and then another, and another. It’s as simple as can be, but just watch the response you’ll get.
Appointment Setting Script No. 2: A Curious Text
Now let’s move from email to a simple text message. With a text I wouldn’t recommend going for the kill right away because it might come off a little “spammy.” Start off with some casual conversation:
“Hey Jason, just checking in. How’s everything been?” or “How’s the family doing?” or whatever; I don’t need to teach you how to text like a normal person. But what’s next is what’s important…
“The market is really interesting right now and people are saying a lot of different things. Would you like an updated home value to know the truth?”
When I showed the room this text at one of my recent Roadmap events, I had agents send it out right there in the room and they were getting replies within minutes.
Appointment Setting Script No. 3: Name Your Price
Here’s a really fun one.
Send an email to your database with this exact subject line:
“Name Your Price”
That exact line… Then in the body of the email write:
Could you finish the following sentence for me?
If I could sell my home for $____, I would list my home this spring.
I can’t wait to hear your answer!”
Jamie McMartin out of Houston sent this email out to 8,000 people and in no time had over 100 people say that they were curious. But she also had 35 people say that they’d already been thinking about selling their home recently because of some kind of life change.
That’s one email that took like ten seconds to write and generated her 35 listings appointments! Can you think of a better ROI for your time?!
It’s SO EASY – If You Allow It to Be
These strategies work, but only if you actually do them. They’re so simple and take so little time that you could send out the first email the moment you finish this blog. Just get out of your head and do it.
And if you’re looking for more killer strategies like these, my Roadmap events are absolutely FILLED these kinds of solid, actionable strategies for getting more appointments, taking more listings, and dominating in your market.
So if you’re in the Northeast in April or the Midwest in May, be sure to get your tickets soon before they sell out!