You probably are already using several different social media sites to reach
out to your target audience and generate leads. However, are you utilizing
your Instagram account to generate more leads? While you may be using
the platform to engage with your existing audience, it could end up bein
an ideal channel for your business to generate more leads. Here are three
unique ways that you can use your Instagram account to create more leads
for your business.
Target and Retarget
A huge part of advertising on social media is user targeting. This allows you
to make the most of your marketing budget by only enticing the users who
are most likely to be interested in your products. When utilizing Instagram
ads, you can use Facebook lookalike audiences and pixels to target the
right users who have similar attributes to your existing customers. This
feature on Instagram allows you to reach potential leads effectively through
Instagram’s adverts. This ensures that your ads are seen by those users
who might be interested in what you have to offer.
Humanize Your Business
Another effective way that you can use Instagram to generate more leads
is by putting a human face on your business. Consumers have grown tired
of pushy sales messaging and in-your-face advertising. Instead, they want
real interactions and a genuine relationship with your brand. When you take
the time to humanize your brand on Instagram, you can win the trust of
potential customers, which will increase the likelihood that you can turn
them into a lead. Instead of just posting about your products, you can use
Instagram to build relationships with your target audience.
Tell Your Fans’ Stories
When you can have your fans backing you up, you can strengthen the
authenticity of your business. Plus, when real people are vouching for you,
you have a much better chance of building trust with a new audience. This
allows you to eventually draw in the new users and turn them into potential
customers. To generate more leads, use your Instagram account to tell real
stories of existing customers and how your business has been able to
make a real difference in their lives. Using fan stories is an effective
advertisement that provides a more genuine and human touch.
There are plenty of ways that you can use Instagram to attract high-quality
leads for your business. Implementing these three tips in your overall
Instagram marketing campaign will help you gain new audiences and
generate more leads.